What is online marketing? Online marketing is the process of leveraging web-based channels to spread the word about a company's brand, products, or services to its potential customers. And helps to increase the rank of the website in the search engine. And online marketing is important to help you get high quality traffic, when website has have do-follow backlinks in different blogs. The ability to target specific leads helps you drive traffic to your company's media. You can specifically target prospects based on various characteristics.